Will has a background and passion in technology and business with preference to startups. An Information Systems and Business (Major) graduate from the University of Nairobi Business School, He has spent most of his time working with start-ups, data and systems design.
He is the founder and owner Nextlevel Kenya , a digital marketing and advertising firm with a bias to mobile push messaging and social media Analytics.
He is also the founder and co-owner of derevabuddy, a traffic analytics and roads statistics company based in Nairobi, Kenya.
With Ellam Maina, He is a co-founder Mycounty Innovatures, the unofficial online counties forum in Kenya.